The EU Knows U.S. Flower is Different

Europe’s CBD market is booming — but not all flower is treated equally.

European consumers recognize that U.S. CBD flower carries a level of quality and consistency that local markets can’t always match. Indoor-grown genetics are prized for premium retail shelves, while outdoor and greenhouse flower from American farms is in demand for larger wholesale orders.

But EU buyers are cautious. They want proof of origin, proper documentation, and compliance with EU regulations. When they reach out to U.S. brands directly, most companies either ignore the request or say, “We don’t export.”