Why So Many U.S. CBD Brands Miss Out on the European Market

Every day, U.S. CBD companies — from boutique indoor cultivators to large-scale outdoor farms — get inquiries from Europe. Wholesale buyers, retailers, and even direct-to-consumer (D2C) prospects want one thing: authentic U.S. hemp flower and CBD products.

And yet, most American brands decline. Not because the demand isn’t real, but because the pathway to export is complex, unfamiliar, and often feels risky. The result? Millions in missed opportunities while European markets keep searching for reliable supply.