Why U.S. Brands Walk Away
- clients389
- Sep 17
- 1 min read
Even established CBD companies avoid Europe because:
Customs and Compliance Uncertainty – Understanding EU thresholds (≤0.2% or ≤0.3% THC, depending on country) and how to classify hemp is not straightforward.
Logistics Concerns – International freight, bonded warehouses, and chain-of-custody standards feel overwhelming.
Risk Management – Without the right partner, a brand risks delays, seizures, or reputational damage.
Instead of capturing international sales, most U.S. CBD brands let the opportunity pass them by.
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